Sunday, March 27, 2011

Conned by bread

So, the time changed today - moved one hour forward, meaning I need to adjust my body clock by an hour too... which to me, doesnt make much difference during the night since I've been having horrible sleeping patterns. But yea, it'll be a struggle to wake up for lectures :p Good thing theres only two hours of lectures next week and its the end of semster not including the exams.

The time change makes the sky really bright at 6pm. It was still bright at 8pm! In a way thats good so I can still head to the bus station at 8pm to take 'a journey worth a lifetime' *beams*:):):)

Anyway, the whole purpose of todays post was to share about BREAD sold in supermarket bakery sections. You know sometimes when you are almost at the bakery section (well, sometimes even further), you get to smell the nice aroma of freshly baked bread, cravings for something warm, soft and fluffy comes to mind. So, you quicken your footsteps, push your trolly cart a little faster towards the bakery section in hopes of getting the freshest of the freshest bread/bun that was still steaming hot in its pack.

Alas, like the saying goes, "Sometimes knowing too much is not really a good thing." I read THIS! and it says that usually most of the 'freshly baked bread' were actually kept frozen beforehand and it can be kept that way for a year! The 'fresh warm bread' were actually defrosted food!

It states:
  • It revealed that ‘fresh’ food had often been heat-treated, part frozen, industrially or chemically altered and stored for weeks on end.
  • Another large supermarket supplier, Délifrance, which sells French-style baked products, offers thaw-and-serve rustic baguettes, ciabatta loaves, farmhouse rolls, multi-seed buns, cupcakes and croissants. Fresh baked? A freeze and serve policy has been described as a 'con trick' - and consumers have no way of knowing which products really are fresh. These can be stored for months before being defrosted and offered for sale without even being reheated.
  • One of the company's representatives told an undercover reporter that its thaw-and-serve bakery products had a ‘year's shelf life at frozen, but once defrosted [are] best eaten within a day’.


Well at least it now explains why the expiry date for the doughnuts in Sainsbury were always the next day.

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